Italian audiovisual industry, Tusma Reform, Independent producers, Economic value, Analysis of the themes, Proposals for improving existing regulations
Legislative Decree 8 November 2021, n. 208. Tusma in force
Implementation of Directive (EU) 2018/1808 of the European Parliament and of the Council of 14 November 2018 amending Directive 2010/13/EU on the coordination of certain legislative, regulatory and administrative provisions of the Member States, concerning the Consolidated Law for the provision of audiovisual media services in consideration of the evolution of market realities.
The voice of the independent film and audiovisual industry made up of directors, screenwriters, agents, actors, distributors, exporters, festivals, musicians, producers, technicians calls for urgent consideration of the Sector’s proposals to implement the necessary reforms quickly.
There are 9,000 companies in the sector, the vast majority of which are SMEs.
65,000 direct jobs, 114,000 in connected supply chains.
In Europe it is the fourth reference market, the third in terms of productivity after Germany and France.
This is a dynamic sector with high youth and female employment and advanced digital and linguistic skills, which produces important and qualified economic and employment effects, with an industrial multiplier estimated at 3.5 (source: Cassa Depositi e Prestiti).
The use of films and audiovisuals have become a powerful driver of youth and digital tourism (source CeRTA Università Cattolica); Federturismo Confindustria reports the value left on the territories by national and international film tourism at almost 600 million euros (source Jfc).
International co-productions have grown and the number of countries involved is increasing (+51% in the three-year period 2020-2022), while the value of exports has multiplied by 3 (source and Media for ANICA and APA).
Italy’s share of the 2023 box office was 24%, second in Europe only to that of France; all the major international festivals have seen an increase in the number of Italian titles in the official selections; Italy has seen five of its films nominated for the Academy Awards, the latest in a long series of nominations that make Italy the country that has won the highest number of statuettes in the best foreign film category (14) in addition to dozens of awards in other categories.
The Italian independent production sector has always played a crucial and strategic role as a talent incubator and place of training.
The great names of Italian cinema, recognized throughout the world, were born thanks to independent production, investment in development, research, first and second works, their almost exclusive prerogative, an investment from which the entire industry benefits.
Today this industry is stopping.
The first quarter of 2024 saw an abrupt halt in film and audiovisual production, due to uncertainty and the continued delay in the implementation of public support measures for the sector.
From a situation of full employment and strong growth in all segments of the supply chain, we are now faced with a real emergency with many productions postponed or cancelled.
Source Anica
VOGLIAMO ANCORA UN DOMANI – CARTELLA STAMPA 5APRILE2024
