European Boating Industry, Mission and strategies in the years 2022 – 2025

“Made in Europe”

Sustainability, Changing Consumer Trends and Digitization

The General Assembly of European Boating Industry (EBI), the association that represents and promotes the yachting industry in Europe and of which Confindustria Nautica is a member, was held in Brussels last January.

During the event, some important decisions were made for the future of the European association: a new strategy for the period 2022 – 2025, centered on the mission “Promote and represent a sustainable industry of boating and nautical tourism #MadeInEurope” and accompanied by a rebranding that leads to the adoption of a new logo.

EBI will therefore focus its actions on the main area of ​​active representation of interests at European level, while introducing several complementary initiatives that will offer added value to EBI members to better represent the boating industry in a rapidly developing environment, characterized in coming years from a push towards sustainability, changing consumer trends and digitization.

Regarding the new strategy, the Past President of EBI and Vice President of Confindustria Nautica, commented: “At the heart of the Federation’s new strategy is the element of competitiveness, with the aim of keeping European companies at the forefront of production, services and nautical tourism: this is where the identifying element of “Made in Europe” originates for the nautical supply chain, which also reverberates visually in the new EBI logo, renewed for the new challenges of the future but on a solid basis associative. ”

Genoa, January 31, 2022

Confindustria Nautica