Cinema, Film Market, Data on Cinema in Theaters in 2024
The Italian film market and the characteristics of the cinema audience in 2024
In 2024, the Italian box office grossed over €493.9 million for a number of attendances equal to approximately 69.7 million tickets sold.
This is a result in line with 2023 (-0.4% takings and -1.3% attendance), despite the international product offering conditioned by last year’s strikes and the strong competition from major sporting events during the summer, which confirms the newfound solidity of the market in the path of growth and recovery from the pandemic years.
The box office data for Italian productions (including co-productions) are also in line with the values of 2023 and in 2024, despite the absence of a title with an extraordinary result such as “There’s Still Tomorrow” by Paola Cortellesi (32.9 million of € 2023), recorded a percentage equal to 24.6% of takings (24.3% in 2023) and 25.7% of attendance (25.9% in 2023) corresponding to a collection of €121.4 million (+0.6% on 2023) and 17.8 million attendances (-2.2%).
This is a higher share than the average for the 2017-2019 period (20.6% of takings and 21% of attendance), this year also achieved in terms of absolute value (€122 million the average takings of Italian production in the three-year period 2017-2019), and close to that of the entire decade 2010-2019 (26.2% takings, 27.1% attendance).
Fundamental to achieving this result of substantial parity with 2023, unexpected 12 months ago, is the role of the summer season which, favored by promotional initiatives and communication activities – “Cinema Revolution” – supported by the Ministry of Culture with the General Management Cinema and audiovisual and the coordination of Cinecittà, managed to record the best June-August quarter in the history of the box office in terms of takings (+0.2% compared to the previous record set in 2023).
The absolute first gross was obtained by “Inside Out 2” (€46.5 million; 6.4 million admissions) followed by “Oceania 2” (€19.4 million; 2.6 million admissions), “Deadpool & Wolverine” (€18 million; 2.2 million admissions), “Despicable Me 4” (€17.6 million; 2.5 million admissions) and “Mufasa – The Lion King” (€14.7m; 1.8m admissions).
The first national production gross (and the 10th overall) was recorded instead by “The boy with pink trousers” with a box office of over €9 million (7.5% of the total Italian production) and 1.4 million of attendances followed by “Parthenope” (€7.5m; 1m admissions), “Un mondo a parte” (€7.3m; 1.1m admissions), “Diamanti” (€ 6.5 million; 890 thousand admissions) and “You and I need to talk” (€6.4 million; 849 thousand admissions).
The other main European markets are also stable, or slightly lower than 2023, according to the first data provided by the CNC and Comscore.
The French market is the only one with slight growth (+0.5%), the British market is slightly lower (-0.1%) while the Spanish market loses 2.6% in takings (5.5% in attendance) and 7.4% the German one (6.4% in attendance).
As highlighted by the data from “CinExpert”, the weekly monitoring commissioned by CINETEL from the company Ergo Research on the socio-demographic characteristics of the audience in cinemas, 2024 was characterized in particular by the growth of the youngest segments, those aged 3-14 (+31% compared to 2023) and 15-24 years (+13%) from which national production also benefited. This last segment, the most important in terms of tickets sold (25% of the total), also grew compared to the average of the pre-pandemic three-year period (+26%).
January 9, 2025
Source Anica
